Bakker Goedhart, Bakkerij BACU and Bakkerij Visser set up joint venture
Bakker Goedhart is collaborating with Bakkerij Visser in Alphen aan den Rijn and Bakkerij BACU in Uden. They are shaping this in a new joint venture. In the coming years, the established joint venture will focus on the national delivery of daily fresh bread to the more than 700 stores of supermarket chain Jumbo.
With this joining of forces, the joint venture will support Jumbo in the coming years to achieve its ambition to simplify the chain of daily fresh bread and make long-term agreements to be able to do even better for its customers every day. The joint venture is also pleased to announce that it has partnered with Bakker Wiltink to become a supplier.
Marco van Geel, joint venture spokesperson
“This collaboration shows what is possible when experience, craftsmanship and trust come together. The fact that Jumbo is committed to this for a long time reinforces us in the conviction that together we will make a difference in daily fresh bread.”
Thijs Aldenhuijsen, general director of BACU
“At BACU, we are happy with this collaboration. And that, once again, with family businesses, we will implement the opportunities and challenges that the current market presents in an entrepreneurial way. We look forward to this' new 'beginning with great confidence and enthusiasm.”
Jumbo spokesperson
“We are excited about this new joint venture and look forward to a pleasant collaboration. This will allow us to serve our customers even better in the future when it comes to taste, quality, availability and sustainability of our fresh bread.”
The joint venture will commence in January 2026. The service office is located in Hedel.