Innovation: High Protein Bread
Along with carbohydrates and fats, protein is an essential nutrient. On average, an adult should get about 10% of their energy intake from protein. Bread is an important source for this. Together with XXL Nutrition, we are now taking an extra step: we are introducing FitMeals High Protein Bread.
Bread as a source of protein
Although people primarily associate bread with carbohydrates, it also contains plenty of protein. One slice of whole-wheat bread, for example, provides nearly 4 grams of protein; two slices contain more protein than a chicken egg (Voedingscentrum).
Extra protein
In collaboration with XXL Nutrition, Bakker Goedhart is introducing FitMeals High Protein Bread. Delicious fresh bread with a unique recipe that contains even more protein and fiber, and fewer carbohydrates. From week 39 of 2026, FitMeals High Protein white rolls, brown rolls, and brown bread will be available at retailers including Plus and Nettorama. Poiesz will follow next week. The ideal bread for anyone who is conscious about their nutrition and wants to increase their protein intake.
Working together on quality nutrition
FitMeals High Protein Bread is a collaboration between XXL Nutrition and Bakker Goedhart. FitMeals is a brand by XXL Nutrition, the largest and most well-known Dutch webshop for high-quality supplements for strength and endurance athletes. XXL Nutrition and Bakker Goedhart share a down-to-earth attitude, a hands-on mentality, and an absolute focus on quality.