Save bread with Too Good to Go
Bakker Goedhart does not actually sell directly to consumers. But sometimes you have to make an exception, for example if you can use it to prevent food waste. That is why Bakker Goedhart has been a provider of Too Good To Go since November 2020. We sell bread that is not delivered to supermarkets to consumers at a small price. And everyone is happy about that.
No one likes seeing good food end up in the trash. Yet more than 1/3 of the food produced is thrown away. We waste 2.5 billion tons of food each year, while 828 million people go hungry every day. And that accounts for 10% of global greenhouse gas emissions (that's more than the entire aviation industry). Moreover, food waste costs more than 1 billion euros each year. Too Good To Go has come up with a solution for this: connecting stores with leftover products to consumers via an app. The packages of products are always offered for 1/3 of the retail value, because they are food that is not fresh for long. In this way, more than 20 million meals in the Netherlands have been saved from waste.
Because we make full dough tubs at Bakker Goedhart to guarantee consistent quality, and our customers can change or cancel their order up to one day in advance, we sometimes have a little too much bread or sandwiches. We've been 'saving' them with Too Good To Go since November 2020.
We make delicious Bread Packages with a mix of different types of daily fresh bread and luxurious soft sandwiches (worth €14.95) that we offer for €4.99. In this way, a total of 7,318 packages were sold in Hedel, Kerkrade and Emmeloord and thus saved many more breads from the container. This saved 18.3 tons of CO2, the same as 226 flights between Amsterdam and London or a full charge of 3,238,197 times.
Dieneke Smit, who introduced Too Good To Go to Bakker Goedhart Hedel: “Our bakers put their soul and happiness into the bread they bake. Getting rid of that delicious fresh bread, while also making people happy with it, is an eternal shame. I already knew Too Good To Go and when I talked about it here, others were also enthusiastic. That's how the ball — or better ball — started rolling.”