Job Talk: Maud Schoenmakers, Trade Marketer for Bread and Specialties
“Call me on Friday, I'll be in the car anyway.” It's immediately clear: the brand new Trade Marketer for Bread and Specialities Maud Schoenmakers is fast paced. While we're calling, she drives to Eijsden to check out the brand-new bread department at the PLUS. Her first project as a Trade Marketer, and that was immediately a big one.
Trusting
“Super fun,” she says. “And maybe also typical Bakker Goedhart. You get a lot of trust and a lot of freedom here.” She quickly became acquainted with all the retailers and was able to offer concrete advice. That fits well with this cheerful go-getter. “I love getting started right away. I know what to do and how it works. Read in and go.” She is also enthusiastic about the open culture. “You're about to walk into Janet's house. Everyone likes to think along and everyone likes to help each other. Of course, Bakker Goedhart is a big company, but the atmosphere is warm and personal.”
Smart numbers, clear story
She has been strengthening the commercial team in Hedel for six months. Fortunately, because data is increasingly important for the bakery. And Maud likes that, she already noticed that during her studies. “I'm really a data geek. Figures that show where opportunities lie make me happy. What does the customer buy? Where is the growth? What works and what doesn't?” She gets all that from the supermarkets' sales data and Goedhart's internal data. She then translates those huge Excel and PowerBI files into concrete insights that allow colleagues and customers to move forward.
Choices based on data instead of gut
“Data is an important ingredient in our bread. I really like to make that accessible to people who don't really understand it or don't have much use for it.” You should also have that social talent in-house as a Trade Marketer, because presenting, advising, brainstorming and planning with product innovation managers, key account managers and, of course, with the retailers themselves - Maud does it all. “In addition, it helps that more and more people see the importance of data. I don't need to convince the management and retailers certainly don't do anything without data.”
Nice and fast
The fun part about bread? “That it's a fast product. You can have adjustments in the store within a few weeks. I really like that direct influence.” Bread is also a basic necessity and an important category in supermarkets. At a private label company like Bakker Goedhart, you also work with the customer for a long term. “As a result, we are more of a customer's partner, not just a supplier.” Of course, this is also due to Bakker Goedhart's enormous knowledge of the category. “We are now very much concerned with appealing to the younger generation. They eat less bread, but you can still reach them with more luxurious breads and sourdough bread, for example.” Or that dark floor bread that she loves so much herself?
Enthusiasm is contagious
So everyone needs the data. That's why the energetic Maud is now working to make it more accessible to everyone in the organization. Fun thing to do. But when does she really go home happy? “When I make new discoveries in data or when I've had a fun sparring session with customers or internally and new insights come out for them and for me.”
Working at Bakker Goedhart
“You get a lot of trust and a lot of freedom here.” Maud is also talking about the open culture. “You can walk into the management in no time. Everyone likes to think along and everyone likes to help each other. Of course, Bakker Goedhart is a big company, but the atmosphere is warm and personal.” So plenty of space for energetic go-getters. Do you also want a job at Bakker Goedhart? Check out our vacancies.